Branding Portfolio: Project Types We Deliver

This branding portfolio describes the common types of projects we deliver, each with the usual problem, our approach and the outcome a business can expect. Real samples are shared on a call.

Many of our clients do not want their brand files shown in public, and we respect that. So instead of a gallery of logos with no context, this page explains how we think about each kind of project. During your consultation, we can share samples of similar work where the client has allowed it.

Time frames depend on scope and how fast feedback comes back. You get a clear plan and quote after a free call.

A first startup brand gives founders one clear look and story for their app, website, deck and social pages.

Problem: The founders had a product and a name, but no logo, no colours and no clear way to describe what they do. Their pitch deck and app screens all looked different.

Approach: A short brand strategy workshop, then a logo, colour palette, fonts and a simple guide. See startup branding.

Outcome to expect: One clear look for the app, website, deck and social pages, and a short brand story the founders can repeat.

A rebrand for a family business modernises an old look while keeping the trust that years of work have built.

Problem: A business running for many years had an old logo that did not print well and did not look right on mobile screens. Younger buyers saw it as outdated.

Approach: An audit of what to keep and what to change, a refreshed logo that keeps the old trust, and a step-by-step plan to switch signboards, stationery and online pages. See rebranding.

Outcome to expect: A modern look that old customers still recognise, rolled out without confusion.

A packaging range project turns many unrelated labels into one family of packs that look good on shelves and in online listings.

Problem: Each product had a different label made by a different printer. On shelves and on marketplace listings, the products did not look like one brand.

Approach: A packaging system with a fixed layout, colour coding per flavour, and print-ready files for each pack size. See packaging design.

Outcome to expect: A range that looks like one family, and faster design of new products because the system is already set.

A social media brand kit gives staff editable templates so the page stays clean and matches the clinic's real-world look.

Problem: Posts were made by different staff with free templates. The page looked messy and did not match the clinic signboard.

Approach: A set of editable post, story and highlight templates in the clinic's brand colours, with simple rules for photos and text. Content stays educational and within the medical council's advertising rules. See social media branding.

Outcome to expect: A clean, steady feed that staff can update themselves in less time.

Two other common projects are a digital brand clean-up for a business with mixed online profiles, and a personal brand for a founder or expert.

Digital brand clean-up for a service business

Problem: The Google Business Profile, Facebook page, Instagram and website each used a different logo, phone number and style. Customers were not sure they had found the right business.

Approach: An online audit, a fix list starting with what most people see, new profile images and templates, and a short tone guide for replies. See digital branding.

Outcome to expect: The same name, details and look everywhere, so people trust the business faster.

Personal brand for a consultant

Problem: A consultant was known through referrals, but a name search showed an old profile photo, a half-filled LinkedIn page and no website.

Approach: A positioning line, a written bio, a simple name mark and colours, a photo brief and LinkedIn setup with templates. See personal branding.

Outcome to expect: A clear and honest online presence that matches how referrals describe the consultant.

Pick the project type by your main problem: no brand yet, an old brand, messy packs, a messy online look, or a need to be known in your own name.

If more than one row fits, we usually start with the one that most buyers see first, then add the rest in phases.

Every project, whatever its type, follows the same core steps and ends with editable files and simple rules your team can follow.

1. 1

   Free call

   We understand your business, buyers, goals and timeline.

2. 2

   Brief and research

   We study your market, competitors and current brand.

3. 3

   Concepts

   We show two or three directions on real items, not only on a white page.

4. 4

   Refinement

   We develop the chosen direction with your feedback.

5. 5

   Handover

   You get source files, export files, templates and a short guide.

• Logo files in colour, black and white, for print and screens
• Colour codes and font names
• Editable templates in Canva, Figma or Office formats
• A short guide or full brand guidelines, as agreed
• Support for questions after handover

Judge a branding portfolio by the problems solved and the thinking shown, not only by how pretty the logos look.

• Does each project explain the problem, or only show the final logo?
• Is the work shown on real items like packs, screens and signboards?
• Is there variety in style, or does every brand look the same?
• Does the work suit businesses of your size and market?
• Can the team explain why each design choice was made?

Questions to ask on the sample call

1. What was the client's main problem in this project?
2. What options did you show, and why was this one chosen?
3. What files and templates did the client receive?
4. How long did it take, and what slowed it down?
5. Who on your team would work on my project?

SI Branding is powered by Shivah Web Tech, whose team has delivered 500+ projects across web, design and marketing over 11+ years.

For the full portfolio of web, design and marketing projects by our parent team, visit Shivah Web Tech. Samples of similar branding work can be shared during your consultation.

The parent team has offices in Mohali, Punjab and Troy, Michigan, USA, and serves clients in India, the USA, the UK, Canada, the UAE and Australia. If you want to discuss a project like any of the types above, read about our branding agency approach or start with brand identity.

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